Learning about Pokemon Go and Holographic Tech at TENWEST Festival

photo by anita c. fonte

My first session at Tucson's TENWEST Festival last week was titled: Augmented Reality, and began with two enthusiastic speakers from the City of Tucson/Reid Park Zoo.  The executive director, Jason Jacobs and their event planner, Melissa McCargar, shared the "fast track" story about how the zoo incorporated Pokemon Go (an augmented reality game) into their summer schedule.  Expecting 500-1,000 paying patrons on 2 nights at the zoo, who would be looking for Pokemon characters, the event ballooned into 3-4,000 people and extended to 5 nights. Partnering with Tucson Comic-Con and the local business, Heroes & Villains, the expanded event netted $68,000 for the zoo and 200 new memberships.

The second speaker, Peter Nolan, from Tactile Company/Phoenix promoted Microsoft's HoloLens--a tech tool combining virtual and augmented reality=mixed reality.  As he demonstrated the tool, holographic 3D images were shown (using google maps) of Reid Park Zoo and (for 3D excitement) Niagara Falls.

Although much of this information (and the tools) are beyond my practice, learning about them helped me imagine how to embrace the new tech world with a little less anxiety and consider the possibilities for: a) using these resources to expand interest in and support of entertainment venues (such as the zoo), and b) using a HoloLens to train employees in "how to" do a virtual task without having to actually "do" it, thus avoiding unnecessary risks on the job.

So, right from the start, Tucson's 2nd TENWEST Festival www.tenwest.com had me at "hello."

UA Geo Spatial Planning Project, a collaboration with BuildUP^ Tucson & Beyond

While the TENWEST Festival was wrapping up the UA Collaboration Leadership Summit on Poverty was taking place.  It's impossible to be in both places--which is why it's so important to connect through social media resources.  And that's what Iris Patten and Anita Fonte have been doing since the first BuildUP^ Tucson & Beyond gathering in April.  Through the summer BuildUP^ gatherings face-to-face, the first UA GeoSpatial Project meeting in July, Facebook pages, and yes, the occasional phone calls, the trajectory of the UA's effort has been generating next steps.

Last week, through site visits to two neighborhoods (Barrio Anita and Barrio Blue Moon), 10/27-28 Summit sessions on how to measure project outcomes and how to impact local policies, how to frame the project with authentic community-based language, the effort is designing these actions:

• With the two, and possibly other engaged neighborhoods, conduct an "energy challenge" which measures concrete "energy" elements (water use, electricity, etc.) as well as the less concrete element of neighborhood activities/social capital. January 7-March, 20, 2017 
• Note:  The conclusion of the initial challenge will coincide with 3rd International Day of Happiness 
• Develop a partnership with Tucson Electric Power and other energy corporations.
• Apply for seed money 
• Create a University of Arizona "Planners in Residence" Program with graduate students embedded in the participating neighborhoods 2017 and into the future.

For more information on how to get involved in this effort, contact Iris Patten at ipatten@email.arizona.edu

One of several groups at UA GeoSpatial Summit, photo by Iris Patten

More highlights from the TENWEST Festival  www.tenwestfestival.com Field Notes by Anita, will be coming in the days ahead.

Photo by Anita C. Fonte